The answer is “copywriting“!
Surprised? Here’s How.
With the campaign “Just Do It” and high-quality products, Nike was able to increase its market share of sports shoes from 18 to 43 per cent, from 877 million dollars in worldwide sales to 9.2 billion dollars in only ten years from… Click To TweetJust visualize how as a statement it sums up the sports brand: it is competitive, forceful, direct, as lean and powerful as the athletes that appear alongside it in Nike’s ads.
Big figures for such a small thing as words, right? This, my friend, is the power of copywriting! Wieden+Kennedy global advertising agency created this famous tagline.
So, what does “copywriting” mean to you?
Does it mean all the stuff you learned at school about grammar and where to put the apostrophe?
Does it mean trying to sound like you swallowed a dictionary?
You might think your readers want to be educated or even entertained by your sales copy, but they don’t.
What your readers really want is for your copy to help them meet a need or solve a problem…quickly!
So what is copywriting really?
Copywriting is the process of using words to make things sell better, and it has one goal in mind: conversions. So it’s actually a marketing tool because the way that you frame your words can change how people behave. In fact, it can mean the difference between getting a “yes” or a “no.”
Needless to mention, in this digital era, copywriting play an extremely pivotal role all over the internet in making or breaking your brand.
Keep following this space for some neat tips and tricks on effective copywriting.