What transformed Nike from a multimillion-dollar company to a 9.2 billion-dollar company in 10 years?
The answer is “copywriting“! Surprised? Here’s How. Just visualize how as a statement it sums up the sports brand: it is competitive, forceful, direct, as lean and powerful as the athletes that appear alongside it in Nike’s ads. Big figures for such a small thing as words, right? This, my friend, is the power of …